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About OW Care

We are a social impact initiative born in The Hague, a city of peace and justice, that connects people, private care providers, and local enterprises for an accessible care.

At OW Care, we are building a community where people can navigate care more clearly, care providers to collaborate seamlessly, and companies to engage in a local partnership for greater societal wellbeing. We turn individual act of care into a collective impact.

This is Our Why (OW).

Our Values

Connected

Less time searching. Spend time on caring. Connect with providers who share life path for care that resonates.

Continuous

We believe your care journey should start in a budget conscious manner.

Circular

Care that circles. We commit to turning individual care into collective impact for local wellbeing.

Our Mission

To connect people to the Right Care, at the Right Time, with the Right Resonance.

Our Vision

To make care connected, continuous, and circles back to the wellbeing of communities.

Our Story

Hee Baek

"Healthcare is under pressure. But, we have resources and allies. What we need is a clear path to care."

I know firsthand what it feels like to be on long waitlists and endless searches for the right provider. I had wished there was a clear way to find care. As a healthcare professional, I saw the same fragmentation from the inside. Many brilliant providers and strong systems, but no clear bridge connecting them. OW Care was born from living on both sides of that reality.

We are improving access to care together. And support our people and care providers along the way.

Yours in health,
Hee Baek